Hollandia Evap “Correct Wazo” 65g pack connects with consumers through quality and quantity

Hollandia Evap “Correct Wazo” 65g pack connects with consumers through quality and quantity

For a marketing communication campaign observer like us, it is easy to be distracted by the deluge of advertising materials and so when we came across the television commercial tagged Hollandia Evap “Correct Wazo”, we could not but interrogate the statement which gave pointers to a brand’s interesting attempt at connecting with its consumers especially at the tough economic times where quality and value for money is a key consideration.

It occurred to us that in the midst of current economic challenges, very few brands have strived to keep faith with their teeming consumers by maintaining quantity and quality at same price.  One of such brands that has continued to make ECONOMIC SENSE is the Hollandia Evaporated Milk 65g pack popularly referred to as “CORRECT WAZO”

For N50, you can get 65g of creamy nourishment which is actually 10g more milk than other brands in category, Hollandia Evaporated Milk 65g “CORRECT WAZO” pack offers QUANTITY plus QUALITY at a consumer friendly price.

The trump card for us is the innovation backing the product. Apparently, Hollandia Evaporated Milk is hygienically produced with modern technology in aseptic Tetra Pak packaging unlike other milk brands especially those in tins which raise great concerns about the hygienic condition of the milk due to the corrosive nature of the packaging material.

It is the only milk brand with convenient resealable pack that comes with a cap. With this you do not have to worry about storage as you can always reseal the pack unlike other milk brands.

Whilst engaging our neighbor Nkechi Onuoha a banker on her opinion, she clearly stated her position. According to her, “Why leave the innovation and convenience of Tetra Pak packaging for Tins which struggle with milk preservation once opened? Hollandia Evaporated Milk 65g “CORRECT WAZO” pack and 215g are so easy to open even my children can open it themselves. Brands that must connect with consumers like me must offer convenience, quality and quantity at affordable prices. The extra 10g of wholesome and delicious milk I get from my purchase of the “CORRECT WAZO” 65g pack in comparison with other brands at same price of N50 is value adding”